Nesham does not only have the passion, but she also enjoys the aesthetics that new projects bring and the effort it takes to deliver good and sound work.
- You pay only the listed price without any hidden costs.
- We keep your money until you are happy with the delivered work.
- The gig will be done or your money will be returned.
The Dimensions of the Research will cover the aspects mentioned below, primarily based on what the customer wishes to address.
1. The market and its structure
The market size (usually broken down by segments)
The route to market (through the value chain)
The companies that compete in the market (and their
The numbers of consumers (again broken down by segment)
2. Consumer needs and satisfaction
Factors that trigger the purchase of the product (or service)
Factors that influence the choice of supplier
The importance of specific issues on the selection of supplier
(such as product quality, availability, price, brand etc)
Consumers satisfaction with the product (or service)
3. Product information
Products that are purchased
Un-met needs (new product opportunities)
Attitudes to new products (either in concept, as prototypes
or in their finished form)
Packaging of the product
4. Price information
Prices of the products (list and net)
Price sensitivity (elasticity) of the product
Values attached to various aspects or components of the
5. Promotion information
Sources through which consumers and potential consumers
acquire their information on products and services
Messages that trigger an interest in the products/services
Attitudes to different adverts including new adverts
Awareness of advertising
Effectiveness of different forms of advertising
Readership of different media
6. Distribution information
Role of different levels in the value chain
Price levels and margins in the value chain
Factors that prompt merchants and distributors to stock
Marketing and merchandising within the value chain
Availability and stocking levels in the value chain
7. Segmentation opportunities
Demographics of the population in terms of age, gender,
income group, location
The behavior of the population in terms of how they buy (eg
frequency of purchase, place of purchase, size of the purchase
Needs of the population in terms of what drives their
selection of a supplier (eg often referred to as the drivers
behind the decision such as convenience, bargain hunters,
safety seekers etc).